Would you believe me if I told you that sending your news stories out can significantly boost your sales? Well, it can.
Think about your own purchase decision process. Before buying any product or service, you probably have a look at what's available on the market and compare brands. That's where PR steps in. If your business name is out there, chances are it's more likely to be picked.
Actually 81% of shoppers conduct online research before buying*. That's why sending your news stories to the media is essential. And for this, your best friend is the press release.
We've put together some press release templates to help you build compelling stories around the things happening in your business everyday. Take a look at them!
You have won an award Winning an award will automatically increase your brand recognition and credibility. Make the most of your success by sharing it with as many people as possible. A press release will do the job perfectly. Click here to download the template
You have been shortlisted in an awards programme Being shortlisted for an award is an achievement that deserves to be announced. Sending a press release is a great way to draw attention to your business and communicate with your stakeholders and clients. Click here to download the template
You have launched a new product or service Sending a press release to announce the launch will help put your new product in the spotlight. Coverage from journalists or bloggers will act as a third party endorsement for your new product and will help drive sales. Click here to download the template
You have launched a crowdfunding campaign Sending a press release to relevant journalists and getting coverage could place your campaign in front of thousands of people and boost the investment you receive. Click here to download the template
You are organising a special event Anniversaries, new product launches, popup marketing activities, or new and emerging market trends provide the opportunity to plan special events. Let journalists know and your event could take a new dimension. Click here to download the template
You have secured new investment If you've just received new investment, send a press release to let journalists and the players in your industry sector know. It's an excellent way to position your business as a high-profile company and an easy way to secure coverage. Click here to download the template
Advertising is saying you're good. PR is getting someone else to say you're good.
Jean-Louis Gassé Founder BeOS
If you'd like more information on how to write a press release, we've also created a guide on the topic including a general template and a description of the different parts your press release should include. This guide has been written by Tetteh Kofi, our brand ambassador, journalist and broadcaster.
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