Let the world know you're launching a new product or service.

If you’re launching a new product or service you'll want to make sure you have a marketing and PR plan in place to make the most of it.  

You'll want to reach as much of your market as possible, so sending a press release to announce the launch will help you put your new product in the spotlight. 

Coverage from journalists or bloggers will act as third party endorsements for your new product too, and could help drive sales.

To succeed you will need a press release that stands out. By downloading this press release template, you will get a pretty good idea of what you should include in yours.  

press release template new product launch

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Why Send a Press Release?


Increase your online presence Sending a press release to a list of journalists and bloggers will give you the chance to see your business featured in online publications and blogs.

Drive traffic to website

Drive traffic to your website Getting coverage in an online publication will boost your visibilty and automatically drive a lot of traffic to your website. Free advertising!


Improve your SEO Online coverage is not only good for your brand recognition, it's also great for your SEO. Get new backinks from high-authority websites.

build brand profile

Build your brand profile & awareness Sending a press release is great for your brand awareness as you automatically get your brand in front of targeted journalists. One single news story can get your in front of a large audience.