Considering the average number of applications, being shortlisted for an award is already an achievement and deserves to be announced. It means that some specialists recognise your expertise or achievements in a certain area or sector. So, let the world know.
Sending a press release to announce you’ve been shortlisted in an awards programme is a great way to draw attention to your business. Not only could it get you coverage, but it’s also a great way to communicate with your stakeholders and clients.
To help you with that we’ve put together a template with the different elements you should include in your press release.
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Increase your online presence Sending a press release to a list of journalists and bloggers will give you the chance to see your business featured in online publications and blogs.
Drive traffic to your website Getting coverage in an online publication will boost your visibilty and automatically drive a lot of traffic to your website. Free advertising!
Improve your SEO Online coverage is not only good for your brand recognition, it's also great for your SEO. Get new backinks from high-authority websites.
Build your brand profile & awareness Sending a press release is great for your brand awareness as you automatically get your brand in front of targeted journalists. One single news story can get your business in front of a large audience.